Internet Marketing Tips and Statistics for a Head Start in 2014

Unitel Direct

With 2013 nearing its end, most marketers are gearing up to meet the demands of the coming year. The digital world is moving at a past pace and a little heads up can do you good. Some of the following facts can help you plan and achieve your online goals.

The Scope of Internet Marketing in 2014

• Studies suggest that over 80% of the emails are being viewed on smart phones and tablets. This means, everything is going mobile. Find ways for your brand to facilitate effective mobile compatibility not only for your website but also for your email communications.
  
  
• 63% of online users are more likely to be influenced by blogs than magazines when it comes to making purchasing decisions. Make it a point to up your search engine optimization game and make sure that your online blogs are noticed.
  
  
• Irrespective of the market sentiment, videos continue to remain being an effective digital marketing too. With a chance of getting 267% more likes than text posts, using videos on your social media pages and website landing pages increase your conversion rates by 86%. Also, while only 20% of online users will go through a textual content, 80% will go through the same content in video format.
  
  
• Internet marketing strategists for ecommerce websites need to work towards providing high quality product images. With 67% of the users claiming that image quality is one of the most important decision making factor, this, obviously cannot be avoided.
  
  
• No matter what others tell you, recipients of email marketing communications are 28% more likely to purchase your items than those who done. Also, it has been noticed that their orders are 44% larger.
  
  
• Content marketing continues to be an important aspect of search engine optimization. The average length of a content piece on a website that ranks among the top 10 tends to be about 2000 words longs.

Also, with 20% of the web traffic coming from mobile users and a majority of them using cell phones to access social media pages, integration of SMM techniques and responsive web design is the call of the hour.